Posts about marketo

Introduction to Velocity scripting in Marketo

Velocity scripting in Marketo is a powerful tool that enables marketers to take email...

Advanced form strategies in Marketo: optimising for lead generation

Marketo provides technical marketers with advanced capabilities to create powerful lead generation...

GDPR compliance in Marketo: Recording and storing opt-in data

With the implementation of the EU General Data Protection Regulation (GDPR), all businesses must...

5 tips for effective lead scoring on Marketo

Lead scoring is a critical component of any successful marketing automation strategy. By assigning...

Streamline Marketo gated landing page creation with tokenised content

Keep your styling consistent by populating content directly to your Marketo landing pages without...