---
title: CROP Blog | Jyrki Pohjola
description: Partner at Crop
image: https://blog.crop.fi/hubfs/g4.png
---

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# CROP Blog

“gossip”, communiqué, exposé, revelation!

![Jyrki Pohjola](https://blog.crop.fi/hs-fs/hubfs/Website/jyrki-pohjola-headshot.jpg?width=200&name=jyrki-pohjola-headshot.jpg)

## Jyrki Pohjola

Partner at Crop

[![](https://blog.crop.fi/hs-fs/hubfs/velocity1.png?width=596&name=velocity1.png)](https://blog.crop.fi/introduction-to-velocity-scripting-in-marketo)

## [Introduction to Velocity scripting in Marketo](https://blog.crop.fi/introduction-to-velocity-scripting-in-marketo)

 Velocity scripting in Marketo is a powerful tool that enables marketers to take email personalization and automation to the next level. With Velocity scripting, you can dynamically generate personalized and customized email content based on various data sources and conditions.

[![](https://blog.crop.fi/hs-fs/hubfs/form1.png?width=365&name=form1.png)](https://blog.crop.fi/advanced-form-strategies-in-marketo-optimising-for-lead-generation)

## [Advanced form strategies in Marketo: optimising for lead generation](https://blog.crop.fi/advanced-form-strategies-in-marketo-optimising-for-lead-generation)

 Marketo provides technical marketers with advanced capabilities to create powerful lead generation...

[![](https://blog.crop.fi/hs-fs/hubfs/checkbox.png?width=365&name=checkbox.png)](https://blog.crop.fi/gdpr-compliance-in-marketo-recording-and-storing-opt-in-data)

## [GDPR compliance in Marketo: Recording and storing opt-in data](https://blog.crop.fi/gdpr-compliance-in-marketo-recording-and-storing-opt-in-data)

 With the implementation of the EU General Data Protection Regulation (GDPR), all businesses must...

[![](https://blog.crop.fi/hs-fs/hubfs/measurement1.png?width=365&name=measurement1.png)](https://blog.crop.fi/enhancing-data-quality-in-marketo)

## [Enhancing data quality in Marketo](https://blog.crop.fi/enhancing-data-quality-in-marketo)

 Accurate and complete data is the foundation of successful marketing campaigns. In Marketo,...

[![](https://blog.crop.fi/hs-fs/hubfs/scorecard1-1.png?width=365&name=scorecard1-1.png)](https://blog.crop.fi/5-tips-for-effective-lead-scoring-on-marketo)

## [5 tips for effective lead scoring on Marketo](https://blog.crop.fi/5-tips-for-effective-lead-scoring-on-marketo)

 Lead scoring is a critical component of any successful marketing automation strategy. By assigning...

[![](https://blog.crop.fi/hs-fs/hubfs/gate3.png?width=365&name=gate3.png)](https://blog.crop.fi/streamline-marketo-gated-landing-page-creation-with-tokenised-content)

## [Streamline Marketo gated landing page creation with tokenised content](https://blog.crop.fi/streamline-marketo-gated-landing-page-creation-with-tokenised-content)

 Keep your styling consistent by populating content directly to your Marketo landing pages without...

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