CROP Blog

“gossip”, communiqué, exposé, revelation!

Jyrki Pohjola

Partner at Crop

Introduction to Velocity scripting in Marketo

Velocity scripting in Marketo is a powerful tool that enables marketers to take email personalization and automation to the next level. With Velocity scripting, you can dynamically generate personalized and customized email content based on various data sources and conditions.

Advanced form strategies in Marketo: optimising for lead generation

Marketo provides technical marketers with advanced capabilities to create powerful lead generation...

GDPR compliance in Marketo: Recording and storing opt-in data

With the implementation of the EU General Data Protection Regulation (GDPR), all businesses must...

Enhancing data quality in Marketo

Accurate and complete data is the foundation of successful marketing campaigns. In Marketo,...

5 tips for effective lead scoring on Marketo

Lead scoring is a critical component of any successful marketing automation strategy. By assigning...

Streamline Marketo gated landing page creation with tokenised content

Keep your styling consistent by populating content directly to your Marketo landing pages without...